“My Customers Deserve Healthier Choices”
Meet Clara Olivares, owner of Olivares Food Market
25 YEARS, 25 STORIES
In many ways, Olivares Food Market in Philadelphia’s Point Breeze community is a typical corner store — a convenient spot to stop for a quick breakfast, an afternoon snack or the essentials. But owner Clara Olivares believes that a corner store can be about much more. Corner stores can be catalysts for healthier communities.
Olivares Food Market was one of the first stores to work with The Food Trust’s Healthy Corner Store Initiative, which supports store owners in communities nationwide who want to stock healthier options. When she was first introduced to the idea in 2010, Clara wasn’t sure how her customers would respond to the changes. “I decided to try,” she says. “I thought it was good for my customers and the community to get more choices.”
The new offerings were successful, and Clara has continued to expand the store’s selection of healthy foods. She has also become The Food Trust’s first Community Health Worker, spreading the word about healthy eating in her neighborhood and hosting nutrition education lessons, taste tests and health screenings in her store.
Clara is always thinking about the best ways to introduce her customers to healthier habits, such as adding a healthy lunch special for students. “I charge them just the price for a hoagie,” she says, “and I give them a bottle of water and a banana for free.”
Clara Olivares is one of hundreds of corner store owners involved in The Food Trust’s Healthy Corner Store Initiative. Learn more about how The Food Trust is making healthier corner stores.