Philly Food Bucks is a healthy food incentive program developed and launched in 2010 to increase the purchasing power of SNAP customers at farmers' markets. For every $5 that SNAP customers spend using their benefits at a participating market site, they receive a $2 coupon for fresh fruits and vegetables. The program is available to all SNAP recipients, and in 2014, Philly Food Bucks coupons could be redeemed at 29 sites that sell local fruits and vegetables across Philadelphia. Through the program, The Food Trust seeks to increase SNAP sales at farmers' markets, increase the affordability of produce to encourage the consumption of fruits and vegetables, and bolster the sales of local farmers.
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