"The farmers market is my happy place.” The Food Trust promotes a healthy lifestyle by providing Rochelle and others access to fresh produce in urban Philadelphia. See how they do it.
Video provided by CNN and Aetna's "American Health Ambitions" series.
Cooking Light Magazine
“[Headhouse Farmers Market] is a very well-managed market with a great balance of truly committed vendors: meats, sustainable fish, fresh produce, coffee. I can just about fully live off that market and just buy toothpaste somewhere else.” —Chef Aimee Olexy, Talula’s Garden, Philadelphia, PA
The New York Times
Taped on the glass refrigerator doors were signs warning customers about the calories contained in the products inside. “Did you know it takes 65 minutes of dancing to work off a bottle of soda?” one said. The signs are part of the healthy corner store initiative sponsored by the Food Trust, a local nonprofit that works to promote nutritious food and coordinates closely with the city. (“Choose water!” urged another, handwritten sign.)
Many urban residents do their shopping in corner stores, and the Food Trust certifies stores, helping them find and sell healthier foods.
“We don’t do much with campaigns to decrease soda,” said John Weidman, the organization’s deputy executive director. “These guys have such small profit margins that you have to couch everything in terms of, ‘This will help your bottom line.’ ” In other words, the organization doesn’t urge stores to stop selling soda. Instead, he said, the goal is to nudge customers toward healthier options, like water and low-fat milk. “It’s mostly about getting them to try healthier alternatives,” he said.
Young Leaders for a Healthier Generation
GSK and The Philadelphia Foundation announced the award of a three-year, $5 million charitable grant to Get HYPE Philly!, a collective of 10 nonprofits headed by The Food Trust. Working together, the nonprofits will focus on enabling Philadelphia teens to eat healthy, exercise and build healthier communities. The grant is from a fund established by GSK in 2011 to benefit young people in the City of Philadelphia, and is administered by The Philadelphia Foundation.
For more information visit: gethypephilly.org
Celebrating Progress, Accelerating Change
Helping all children grow up at a healthy weight is an integral part of building a Culture of Health in every community across the United States. The Robert Wood Johnson Foundation will commit $500 million over the next 10 years to expand efforts to ensure that all children in the United States—no matter who they are or where they live―can grow up at a healthy weight. Together we have been able to put childhood obesity on the map as an urgent, national priority. Now there are signs we’re turning the tides on childhood obesity rates in younger children. These signs of progress are happening in schools and communities across the nation.
Video features President Bill Clinton, former U.S. Surgeon General David Satcher, former Let's Move Executive Director Sam Kass, Executive Director of The Food Trust Yael Lehmann, and others.