The Food Trust, with support from the Robert Wood Johnson Foundation, is launching a national collaborative effort – the Center for Healthy Food Access – that will work to increase access to and demand for healthy foods and beverages in underserved urban and rural communities.
“Through our 25 years of working on these issues, we know that accessing healthy food is still a challenge, particularly for children and families in low-income neighborhoods, communities of color and rural areas,” says Yael Lehmann, executive director of The Food Trust. “Now more than ever, it’s important for diverse stakeholders to come together to demonstrate our support for programs and policies that can make the healthy choice the easy choice in every neighborhood.”
Read the entire press release here.
The New York Times
Taped on the glass refrigerator doors were signs warning customers about the calories contained in the products inside. “Did you know it takes 65 minutes of dancing to work off a bottle of soda?” one said. The signs are part of the healthy corner store initiative sponsored by the Food Trust, a local nonprofit that works to promote nutritious food and coordinates closely with the city. (“Choose water!” urged another, handwritten sign.)
Many urban residents do their shopping in corner stores, and the Food Trust certifies stores, helping them find and sell healthier foods.
“We don’t do much with campaigns to decrease soda,” said John Weidman, the organization’s deputy executive director. “These guys have such small profit margins that you have to couch everything in terms of, ‘This will help your bottom line.’ ” In other words, the organization doesn’t urge stores to stop selling soda. Instead, he said, the goal is to nudge customers toward healthier options, like water and low-fat milk. “It’s mostly about getting them to try healthier alternatives,” he said.
Celebrating Progress, Accelerating Change
Helping all children grow up at a healthy weight is an integral part of building a Culture of Health in every community across the United States. The Robert Wood Johnson Foundation will commit $500 million over the next 10 years to expand efforts to ensure that all children in the United States—no matter who they are or where they live―can grow up at a healthy weight. Together we have been able to put childhood obesity on the map as an urgent, national priority. Now there are signs we’re turning the tides on childhood obesity rates in younger children. These signs of progress are happening in schools and communities across the nation.
Video features President Bill Clinton, former U.S. Surgeon General David Satcher, former Let's Move Executive Director Sam Kass, Executive Director of The Food Trust Yael Lehmann, and others.
Access to Healthy Food and Why It Matters:
Healthy food retailers—grocery stores; farmers’ markets; cooperatives; mobile markets; and other vendors of fresh, affordable, nutritious food—are critical components of healthy, thriving communities.
A new joint report by PolicyLink and The Food Trust, Access to Healthy Food and Why It Matters, provides an up-to-date review of the research. Three years since our 2010 report, The Grocery Gap: Who Has Access to Healthy Food and Why It Matters, the large volume of new research shows that improving healthy food access in low-income communities and communities of color continues to be an urgent need.
Without access to healthy foods, a nutritious diet and good health are out of reach. And without grocery stores and other fresh food retailers, communities are also missing the commercial vitality that makes neighborhoods livable and helps local economies thrive.