Drink Up Philly

Water. The choice is clear.

    • Drink Up youth
    • Photo by Mukethe Kawinzi
    • Drink up Philly
    • Photo by Mukethe Kawinzi
    • Drink Up HYPE
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    • Drink UP speakers
    • Photo by Mukethe Kawinzi
    • Drink Up HYPE
    • Photo by Mukethe Kawinzi
    • Drink UP
    • Photo by Mukethe Kawinzi
    • Drink UP
    • Photo by Mukethe Kawinzi
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    • Photo by Mukethe Kawinzi
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What is Drink Up Philly?

The first citywide roll-out of the national Drink Up effort, powered by Partnership for Healthier America, which has already engaged millions of people and brought together nearly 50 supporters from the public and private sector, all committed to encouraging people to drink more water more often.

What is The Food Trust doing?

In the next year, The Food Trust – in partnership with the City of Philadelphia Department of Public Health’s Get Healthy Philly initiative, the Philadelphia Water Department and other local partners – will increase the availability and marketing of water in Philadelphia corner stores, schools, farmers’ markets, and Night Market events, reaching more than half a million residents with the message that water is a healthy choice. This far-reaching campaign will work to increase consumption of water and educate children and families on the importance of drinking water every day.

“As summer starts to heat up, the Drink Up Philly campaign will promote water as a healthy choice that we can all make every day. We want to thank the Partnership for a Healthier America for choosing Philadelphia to launch the first citywide Drink Up campaign, and we're grateful to all the corner store operators, food truck vendors, youth leaders and community groups who will be helping us to spread the word about the importance of drinking water.” Yael Lehmann, Executive Director of The Food Trust.

“Philadelphia is the perfect location for our first Drink Up citywide effort. We have already seen tremendous support from the community encouraging people to drink more water more often," said PHA CEO Lawrence A. Soler.  “We look forward to the great work that The Food Trust will do across Philly to spread the word that you are what you drink, and when you drink water, you drink up.”

Given that water makes up 75% of body weight and is the most prominent component of the human body, it’s not a big stretch to say, you are what you drink. So, cheers!  Drink Up, Philly, and choose water as your beverage.

Partner Pledges

  • The Philadelphia Department of Public Health is proud to be a Drink Up Philly launch partner.  To increase marketing and consumption of water in Philadelphia, we pledge to increase access to tap water in school and afterschool settings and promote healthier beverage choices through healthy vending policies.
     
  • The Philadelphia Water Department is proud to be a Drink Up Philly launch partner. To increase marketing and consumption of water in Philadelphia, we pledge to continue to provide high quality, cost-effective drinking water to the residents and businesses of Philadelphia, 24-hrs a day, 7 days a week and to encourage the consumption of our tap water through a variety of educational tools, such as social media, school outreach, distribution of promotional materials and programming at the Fairmount Waterworks Interpretive Center.
     
  • The Philadelphia 76ers are proud to be a Drink Up Philly launch partner, helping to increase the consumption of water and raise awareness of its importance in Philadelphia. We pledge to provide suitable drinking water to children participating in all of the community programs we will conduct this summer in the region.
     
  • Neighborhood Bike Works is proud to be a Drink Up Philly launch partner. To increase marketing and consumption of water in Philadelphia, we pledge to promote water as the drink of choice to our youth cyclists, and to ensure that all of our students carry water in re-usable bottles during our weekly bike rides.
     
  • Morrison Healthcare is a national food and nutrition services provider exclusive to hospitals and health systems.  We are in our second year of national alignment with Partnership for a Healthier America and proud to be a Drink Up Philly launch partner. We are committed to leading the Healthcare market in wellness through our comprehensive Mindful Choices® platform, which we extend through all of our business and hospital clients in the Philadelphia area. We pledge to continue to promote and encourage our patients, caregivers and guests in Philadelphia and across the nation, to make water their beverage of choice as part of their healthy daily diet.
     
  • Andrew Jackson School pledges to always offer water at our HYPE events, and continue to make "being healthy" fun.
     
  • Thomas Mifflin School pledges to lead by example and show our friends, family and community that drinking water makes you feel good, look good, and stay fit. Now Drink Up, Philly!
     
  • WAT-AAH! is proud to partner with Drink Up Philly for its launch. We pledge to align with Food Trust to increase the marketing and ultimately consumption of water in Philadelphia. WAT-AAH! will advocate healthy hydration by continuing its mission to make water undeniably “cool” to its target demographic, kids and teens. WAT-AAH! works on a national level to support Drink Up through various events, digital media platforms and its nationwide traveling street art exhibit “WAT-AAH!’s Taking Back the Streets”.  Additionally, WAT-AAH! will further its support of Drink Up through a soon to be announced nationwide TV ad campaign for back-to-school.
     

  • In line with our mission to help young people grow into healthy adults by supporting them in empowering themselves to make healthy choices, Philadelphia FIGHT’s Youth Health Empowerment Project will be joining the Drink Up Philly campaign and will only serve water at our Step Up Against AIDS event on June 5th, 2014.
     

  • The Alliance for a Healthier Generation is proud to be a collaborator with Drink Up Philly. We pledge to support schools and out-of-school-time sites with free resources and technical assistance as they offer drinking water at every meal and snack along with healthier food options for all students- reaching more than 40 schools and 40 out-of-school-time sites in Philadelphia.

Contact

For more information about Drink Up Philly please .

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